Landing · 2026

Concept landing page for a residential quarter on the edge of the city and a pine forest.

Open site
Date
2026
Role
Art directionDesignMotionAI visuals & colour gradingFront-end
Stack
FigmaAdobe IllustratorAdobe LightroomNuxt 4Tailwind 4GSAPLenis
Task

Design a landing page for a premium residential complex in Figma, then build it in code. A visual system, AI photography, responsive layouts and an ad campaign — so that it all reads as the work of one team, not a set of sections.

Solution

A residential quarter where the city meets a pine forest. Six colours hold that quiet, and one accent marks it: the heather dot. A dot is a silence. In heather, it is the silence of the pine forest. The wordmark stays the city. “The city ends quietly” runs from the first screen through the banners and the billboard. The frames were generated in Krea from a written prompt and graded in Lightroom.

VERESK on mobile, one day
VERESK on mobile, the quarter
VERESK on mobile, the visit request
“Город заканчивается тихо” — The city ends quietly

“Заканчивается” (“ends”) is set exactly to the column width: 8.95cqi, no JavaScript.

A pine forest lies hidden under the section. The cursor raises it as a relief, then it fades: the quarter stands in the wood, not beside it.
The menu opens with shutters; the strip of frames on the right slides up to the item under the cursor.
Filters hide the excess; hovering a point shows the travel time from the courtyard.
A black curtain crosses the plans. The next layout is already behind it.

Generation → selection → colour grading. Every frame in the series is built from the approved hero as a reference.

Hero frame, raw generation
Hero frame — Before
Hero frame, final frame
Hero frame — After
Facade, raw generation
Facade — Before
Facade, final frame
Facade — After
Living room, raw generation
Living room — Before
Living room, final frame
Living room — After

One line, six formats: from stories to a 6 × 3 m billboard. In motion — the same rhythm as on the site.

Banner 2400×1200, 6 × 3 m billboard
Billboard 6 × 3 m
Banner 1080×1920, stories
Stories 1080×1920
Banner 300×600, half page
Half page 300×600
Banner 1080×1350, post
Post 1080×1350
Banner 240×400, skyscraper
Skyscraper 240×400
Banner 1200×630, OG image
OG 1200×630
Stories 1080×1920
Half page 300×600
Billboard 6 × 3 m

Frames from the case page. Colour, spacing, type, components and more, written out in detail.

VERESK case page, colour palette
VERESK case page, components
Status
Concept case
Property
VERESK is a fictional property, not a developer’s advertisement
Images
AI (Krea) with colour grading